Impact of Influencers in Consumer Decision-Making: The Fashion Industry
The popularity of influencers is continuous and doesn't have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwis...
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| Main Authors: | , |
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| Format: | EJournal Article |
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Universitas Jember,
2020-11-30.
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| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |