The Influence of Internet and Social Media on Purchasing Decisions in Kuwait
This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables t...
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| Main Authors: | , , |
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| Format: | EJournal Article |
| Published: |
Institute of Advanced Engineering and Science,
2018-05-01.
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| Subjects: | |
| Online Access: | Get fulltext |
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| LEADER | 02563 am a22003133u 4500 | ||
|---|---|---|---|
| 001 | ijeecs11890_8408 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Al-Enezi, Khalid Abdulkareem |e author |
| 100 | 1 | 0 | |e contributor |
| 700 | 1 | 0 | |a Al Shaikhli, Imad Fakhri Taha |e author |
| 700 | 1 | 0 | |a AlDabbagh, Sufyan Salim Mahmood |e author |
| 245 | 0 | 0 | |a The Influence of Internet and Social Media on Purchasing Decisions in Kuwait |
| 260 | |b Institute of Advanced Engineering and Science, |c 2018-05-01. | ||
| 500 | |a https://ijeecs.iaescore.com/index.php/IJEECS/article/view/11890 | ||
| 520 | |a This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question "traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool. | ||
| 540 | |a Copyright (c) 2018 Institute of Advanced Engineering and Science | ||
| 540 | |a http://creativecommons.org/licenses/by-nc/4.0 | ||
| 546 | |a eng | ||
| 690 | |||
| 690 | |a Small businesses; Social media; Social Networks; Marketing; Customers | ||
| 655 | 7 | |a info:eu-repo/semantics/article |2 local | |
| 655 | 7 | |a info:eu-repo/semantics/publishedVersion |2 local | |
| 655 | 7 | |2 local | |
| 786 | 0 | |n Indonesian Journal of Electrical Engineering and Computer Science; Vol 10, No 2: May 2018; 792-797 | |
| 786 | 0 | |n 2502-4760 | |
| 786 | 0 | |n 2502-4752 | |
| 786 | 0 | |n 10.11591/ijeecs.v10.i2 | |
| 787 | 0 | |n https://ijeecs.iaescore.com/index.php/IJEECS/article/view/11890/8408 | |
| 856 | 4 | 1 | |u https://ijeecs.iaescore.com/index.php/IJEECS/article/view/11890/8408 |z Get fulltext |