The Influence of Internet and Social Media on Purchasing Decisions in Kuwait
This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables t...
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Main Authors: | Al-Enezi, Khalid Abdulkareem (Author), Al Shaikhli, Imad Fakhri Taha (Author), AlDabbagh, Sufyan Salim Mahmood (Author) |
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Format: | EJournal Article |
Published: |
Institute of Advanced Engineering and Science,
2018-05-01.
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Subjects: | |
Online Access: | Get fulltext |
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