Defining social content and social content management: Service science perspective

Defining social content and social content management: Service science perspective

Social media enables unlimited open interactions between organisations and customers. Social content resulting from social media interactions are of immense value and could be beneficial to both organisations and customers. Well managed social content could be used as a basis for producing service i...

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Bibliographic Details
Main Authors: Zurita Wan Ahmad, Wan Azlin (Author), Mukhtar, Muriati (Author), Yahya, Yazrina (Author)
Other Authors: Ministry of Education Malaysia under the Research Grant FRGS/2/2014/ICT01/UKM/02/1 (Contributor), Universiti Kebangsaan Malaysia (Contributor), Public Service Department of Malaysia (Contributor)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2020-03-01.
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info:eu-repo/semantics/article
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