Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning we...

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Main Authors: Turumugon, Punitha (Author), Baharum, Aslina (Author), Nazlan, Nadia Hanin (Author), Mohamed Noh, Nor Azida (Author), Mat Noor, Noorsidi Aizuddin (Author), Rahim, Emelia Abdul (Author)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2019-12-01.
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info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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