Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning we...

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Main Authors: Turumugon, Punitha (Author), Baharum, Aslina (Author), Nazlan, Nadia Hanin (Author), Mohamed Noh, Nor Azida (Author), Mat Noor, Noorsidi Aizuddin (Author), Rahim, Emelia Abdul (Author)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2019-12-01.
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042 |a dc 
100 1 0 |a Turumugon, Punitha  |e author 
100 1 0 |e contributor 
700 1 0 |a Baharum, Aslina  |e author 
700 1 0 |a Nazlan, Nadia Hanin  |e author 
700 1 0 |a Mohamed Noh, Nor Azida  |e author 
700 1 0 |a Mat Noor, Noorsidi Aizuddin  |e author 
700 1 0 |a Rahim, Emelia Abdul  |e author 
245 0 0 |a Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel 
260 |b Institute of Advanced Engineering and Science,   |c 2019-12-01. 
500 |a https://ijeecs.iaescore.com/index.php/IJEECS/article/view/20246 
520 |a Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users 
540 |a Copyright (c) 2019 Institute of Advanced Engineering and Science 
540 |a http://creativecommons.org/licenses/by-nc/4.0 
546 |a eng 
690
690 |a Standard; User Interface Design; Kansei Engineering 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
655 7 |2 local 
786 0 |n Indonesian Journal of Electrical Engineering and Computer Science; Vol 16, No 3: December 2019; 1547-1554 
786 0 |n 2502-4760 
786 0 |n 2502-4752 
786 0 |n 10.11591/ijeecs.v16.i3 
787 0 |n https://ijeecs.iaescore.com/index.php/IJEECS/article/view/20246/13195 
856 4 1 |u https://ijeecs.iaescore.com/index.php/IJEECS/article/view/20246/13195  |z Get fulltext