Implementation of persuasive design principles in mobile application development: a qualitative study

Persuasive design principles (PDP) of persuasive system features framework have shown impressive results from the context of user engagement and acceptance as well as continuous usage towards the persuasive systems involved. Yet, available literatures do not thoroughly address the implementation of...

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Main Authors: Shafin, Nor Afifah (Author), Saedudin, RD Rohmat (Author), Abdullah, Nor Hazana (Author)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2020-06-01.
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