The impact of influencers on the companies reputation in developing countries: Case of Morocco
With the emergence of social networks and their adoption by a large number of users, the importance of influencers continues to grow and companies are in a frantic race to recruit those most likely to promote their reputation and brand image. However, in the existing literature, there is little work...
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| Main Authors: | , , , , , |
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| Format: | EJournal Article |
| Published: |
Institute of Advanced Engineering and Science,
2021-10-01.
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| Subjects: | |
| Online Access: | Get fulltext |
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Internet
Get fulltext3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |