PENGARUH KEUNGGULAN BERSAING MELALUI KINERJA BISNIS (Studi Kasus Warung Makan Di Wilayah Tlogosari Semarang)
This research was conducted at the Public Eating In Semarang Tlogosari Regional Culinary Center . Data revenue at a food stall in 2013-2014 showed that the decrease in total revenues despite consumer food stalls Tlogosari Region increase every year . This study aimed to analyze whether there is conn...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2014-12-08.
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| Online Access: | http://eprints.undip.ac.id/45243/ |
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| LEADER | 01770 am a22001813u 4500 | ||
|---|---|---|---|
| 001 | repository_undip_45243_ | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a JATI, Gilang Prasidya |e author |
| 700 | 1 | 0 | |a SUGIARTO, Y |e author |
| 245 | 0 | 0 | |a PENGARUH KEUNGGULAN BERSAING MELALUI KINERJA BISNIS (Studi Kasus Warung Makan Di Wilayah Tlogosari Semarang) |
| 260 | |c 2014-12-08. | ||
| 500 | |a http://eprints.undip.ac.id/45243/1/07_JATI.pdf | ||
| 520 | |a This research was conducted at the Public Eating In Semarang Tlogosari Regional Culinary Center . Data revenue at a food stall in 2013-2014 showed that the decrease in total revenues despite consumer food stalls Tlogosari Region increase every year . This study aimed to analyze whether there is connection between the diversity of products , quality products with business performance at a food stall in the area Tlogosari Semarang , and whether business performance diner Tlogosari Semarang can affect the competitive advantage of the food stalls in the area Tlogosari itself . The research sample 70 , the types and sources of data from the owner of the diner , method of data collection questionnaire distributed to respondents , as well as the methods of analysis used in this study multiple linear regression method . The results of this study , the effect of product diversity and quality of the products on competitive advantage that impact on business performance in the diner at the Culinary Center in Region Tlogosari . And advice in this research is variable product quality and product diversity is a good variable to increase competitive advantage | ||
| 690 | |a H Social Sciences (General) | ||
| 655 | 7 | |a Thesis |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n http://eprints.undip.ac.id/45243/ | |
| 856 | 4 | 1 | |u http://eprints.undip.ac.id/45243/ |