ANALISIS PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK MELALUI LOYALITAS MEREK (Studi Kasus Pada Konsumen Minuman Marimas Di Kota Semarang)
This study was conducted on consumers drink fruit Marimas pollen in the city of Semarang. Top Brand Index shows that a decline in market share in the year 2012-2014. This study aims to provide empirical evidence whether Brand Awareness and Perceived Quality influence on Brand Loyalty and Brand Equit...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2014-12-12.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45269/ |
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Internet
http://eprints.undip.ac.id/45269/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |