ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN NILAI PELANGGAN, TERHADAP KEPUASAN PELANGGAN (Studi kasus pada nasabah PT. Prudential Life Assurance Semarang )
This research is conducted to determine how service quality (X1), product quality (X2) and customer value (X3) affects customer satisfaction (Y) in PT. Prudential Life Assurance Semarang, and to analyze which of them are the one with greatest influence on PT. Prudential Life Assurance Semarang'...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2014-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45290/ |
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http://eprints.undip.ac.id/45290/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |