ANALISIS PENGARUH PROMOSI, WORD OF MOUTH, DAN BRAND AWARENESS TERHADAP PEMBENTUKAN MINAT BELI (Studi Kasus pada Coffee Groove Semarang)
The purpose of the research is to analyze the impact of promotions, word of mouth and brand awareness regarding intention to buy at Coffee Groove Semarang. The subject of this research is Coffee Groove's customer. Samples used in this research are 100 respondents with random sampling technique...
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| Autori principali: | , |
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| Natura: | Academic Paper |
| Pubblicazione: |
2014-09.
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| Accesso online: | http://eprints.undip.ac.id/45393/ |
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Accesso online
http://eprints.undip.ac.id/45393/3rd Floor Main Library
| Collocazione: |
A1234.567 |
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| Copia 1 | Disponibile |