ANALISIS PENGARUH HARGA, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH DALAM PERILAKU BRAND SWITCHING PADA MINUMAN BERSODA COCA-COLA KE BIG COLA
Brand switching is one of the most appealing objects to be studied. Companies need to know what motivate consumer to switch and using competitor's product. This paper will specifically use carbonated beverage market in Indonesia as the object of study. The purpose of this study is to test the s...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2014-12.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45395/ |
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http://eprints.undip.ac.id/45395/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |