ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA (Studi pada Pengguna Jasa DHL Global Forwarding Semarang Branch)

The problem of this study is the number of user-level services at DHL Global Forwarding Semarang Branch which tend to decrease from year to year. It is influenced by the intense competition in the business of freight forwarders. This study aims to examine and analyze how the influence of brand image...

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Bibliographic Details
Main Authors: HESSY, Via (Author), KHASANAH , Imroatul (Author)
Format: Academic Paper
Published: 2014-10-02.
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Online Access:http://eprints.undip.ac.id/45396/
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http://eprints.undip.ac.id/45396/

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