ANALISIS PENGARUH HARGA, PROMOSI, DAN EFEK KOMUNITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL (STUDI: PRODUK PRIVATE LABEL DI KOTA SEMARANG)
The growth of retail in Indonesia must be covered by businessmen, so they can win the market. Private label is one of their strategies to win the competition. The purpose of this study is to analyze the effect of price, promotion, and community towards buying decision of private label brand in Semar...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-02-18.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45438/ |
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http://eprints.undip.ac.id/45438/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |