PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN MENGGUNAKAN METODE ANALYTIC NETWORK PROCESS (ANP) PADA PERUSAHAAN RITEL

Retail industry or retail business is a fast-growing business in the midst of global competition conditions. One strategy to attract more consumers are Customer Relationship Management (CRM). The successful implementation of CRM in the enterprise is influenced by several environmental perspectives,...

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Bibliographic Details
Main Author: nofiyati, - (Author)
Format: Academic Paper
Published: 2015-05-08.
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Online Access:http://eprints.undip.ac.id/45553/
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