ANALISIS PENGARUH COUNTRY OF ORIGIN PERCEPTION,PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi pada Oli Fastron di Kota Semarang)
Intense competition has made oil Fastron who is originally Indonesia's Lubricants has percentage decreasing of Top Brand Index (TBI) for last three years and always be in the last rank for the Top Five Lubricants in Indonesia defeated by products from abroad. Top Brand Index (TBI) which has thr...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-03-20.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45635/ |
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http://eprints.undip.ac.id/45635/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |