ANALISIS PENGARUH CREATIVE PROMOTION, VISUAL MERCHANDISING DAN HARGA PADA KEPUTUSAN PEMBELIAN PRODUK RITEL FASHION (Studi Kasus pada Konsumen PT. Mitra Adi Perkasa)

In this global era, there are big emerging retail companies in Indonesia. The growing retail companies in Indonesia caused by the change in consumption patterns, especially in the retail fashion products. This is supported by the shopping behavior of Indonesian citizen has begun to shift, from shopi...

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Main Authors: NURMALASARI, Adellya (Author), RAHARDJO, Susilo Toto (Author)
Format: Academic Paper
Published: 2015-03-11.
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Online Access:http://eprints.undip.ac.id/45643/
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