ANALISIS PENGARUH HARGA, PERSEPSI KUALITAS, KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRO (Studi Pada Mahasiswa S1 Universitas Diponegoro)
In the development of business recently has created a window of a high diversity of competition with the brand that were offering the same category. Competition affect the decline in brand value and the level of the sales of Teh Botol Sosro. This study aims to to analyze the influence of the price ,...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-03-23.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45670/ |
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http://eprints.undip.ac.id/45670/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |