ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN MENGGUNAKAN IMPORTANCE PERFORMANCE ANALYSIS PADA KONSUMEN LAPTOP ASUS DI SEMARANG

This study aims to examine the factors - factors that influence purchasing decisions Asus laptop in Semarang. These data were collected from 100 consumers or users Asus laptop. The samples in this study using simple random sampling. The analysis used in this study include the validity and reliabilit...

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Bibliographic Details
Main Authors: GARINAPURI, Pangrae Aldila (Author), SUGIARTO , Y (Author)
Format: Academic Paper
Published: 2015-03-30.
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Online Access:http://eprints.undip.ac.id/45716/
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http://eprints.undip.ac.id/45716/

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