ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK PELANGI KEMASAN 600ML DI SEMARANG
Consumer purchase decision is a decision regarding the preference for brands that exist in the set of choices. If consumers have a choice between making a purchase and do not make a purchase or option to use the time, then the consumer is in a position to take a decision. Conversely, if the consumer...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-03-27.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/45725/ |
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http://eprints.undip.ac.id/45725/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |