ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERSEPSI NILAI SEBAGAI INTERVENING (Studi Kasus Pada Honda Freed di Kota Semarang )
High population growth and the high mobility of the people and coupled with high car ownership aspirations cause increased competition in the automotive industry. Automotive industry competition increased, causing the Honda Freed products less competitive with other products in the class MPV cars. T...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-04-10.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46040/ |
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http://eprints.undip.ac.id/46040/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |