ANALISIS PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponegoro)
Pantene is a famous brand shampoo of PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-03-31.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46046/ |
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http://eprints.undip.ac.id/46046/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |