ANALISIS PENGARUH KUALITAS PRODUK, ASOSIASI MERK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN (Studi kasus pada Konsumen Sepeda Motor Scoopy di Semarang)
In the span of a few months Honda Scoopy is still unable to compete with other matic product and lead to a decrease in sales. This study aimed to analyze the effect of product quality, brand associations and groups of reference on purchasing decisions Honda Scoopy motorcycle in Semarang. The researc...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-06-18.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46068/ |
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Internet
http://eprints.undip.ac.id/46068/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |