PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN PROMOSI PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Pada Pengguna Handphone Samsung di Kalangan Mahasiswa Undip )
This study aims to determine whether the brand equity in this research is brand awareness, perceived quality coupled with advertising campaigns factors influence the purchase decisions of Samsung mobile phones. In addition, this study to analyze the most dominant factor in influencing the purchasing...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-06-24.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46078/ |
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http://eprints.undip.ac.id/46078/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |