ANALISIS PENGARUH CONSUMER ETHNOCENTRISM DAN PERCEIVED VALUE TERHADAP MINAT BELI KONSUMEN DENGAN PERAN BRAND IMAGE SEBAGAI MEDIATOR (Studi Kasus Pada Konsumen Batik Semarang)
This study aimed to analyze the influence of consumer ethnocentrism and perceived value to purchase intention using brand image as mediator study case on consumer of Batik Semarang. This study used two independent variables are consumer ethnocentrism and perceived value, purchase intention variable...
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| Main Authors: | , |
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| Formato: | Academic Paper |
| Publicado em: |
2015-05-25.
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| Acesso em linha: | http://eprints.undip.ac.id/46084/ |
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Internet
http://eprints.undip.ac.id/46084/3rd Floor Main Library
| Área/Cota: |
A1234.567 |
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| Cód. Barras: 1 | Disponível |