ANALISIS PENGARUH CONSUMER ETHNOCENTRISM DAN PERCEIVED VALUE TERHADAP MINAT BELI KONSUMEN DENGAN PERAN BRAND IMAGE SEBAGAI MEDIATOR (Studi Kasus Pada Konsumen Batik Semarang)

ANALISIS PENGARUH CONSUMER ETHNOCENTRISM DAN PERCEIVED VALUE TERHADAP MINAT BELI KONSUMEN DENGAN PERAN BRAND IMAGE SEBAGAI MEDIATOR (Studi Kasus Pada Konsumen Batik Semarang)

This study aimed to analyze the influence of consumer ethnocentrism and perceived value to purchase intention using brand image as mediator study case on consumer of Batik Semarang. This study used two independent variables are consumer ethnocentrism and perceived value, purchase intention variable...

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Bibliographic Details
Main Authors: PERMATASARI, Meirina Indah (Author), SOESANTO , Harry (Author)
Format: Academic Paper
Published: 2015-05-25.
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Thesis
NonPeerReviewed
Online Access:http://eprints.undip.ac.id/46084/
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