ANALISIS PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN, DAN SIKAP TERHADAP MEREK SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH PADA MINUMAN PENAMBAH TENAGA SERBUK HEMAVITON JRENG (Studi Kasus PadaMasyarakat di Kecamatan Tembalang)

The purpose of this research is to analyze the effect of product quality, customer value,and brand attitude to word of mouth intention by using a variable customer satisfaction as intervening on consumer Hemaviton Jreng in Tembalang sub-district. The population in this study is consumers Hemaviton J...

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Main Authors: KUSUMO, Dimas Adhi (Author), MUDIANTONO, Mudiantono (Author)
Formato: Academic Paper
Publicado em: 2015-05-29.
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Acesso em linha:http://eprints.undip.ac.id/46461/
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