ANALISIS PENGARUH EFEKTIVITAS IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS, DAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI HAND AND BODY LOTION MARINA (Studi Kasus Pada Masyarakat di Kota Semarang)
This study aims to examine and analyze the effect of the effectiveness of advertising and word of mouth on brand awareness, then examine and analyze the effect of brand awareness and customer value on purchase intention of the Marina hand and body lotion product. The sample in this study were 200 re...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-06-15.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46486/ |
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http://eprints.undip.ac.id/46486/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |