ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Kasus Pada Waroeng Bamboe di Tembalang)
A venture business especially in the field of culinary must issue the products should adapt to the needs and desires of consumers . So the products can compete in the market ,making consumers have many choices of products before making a decision to buy a product that is offered . If consumers have...
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| Format: | Academic Paper |
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2015-06-01.
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| Online Access: | http://eprints.undip.ac.id/46503/ |
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| LEADER | 02093 am a22001813u 4500 | ||
|---|---|---|---|
| 001 | repository_undip_46503_ | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a PRASETYO, Tri Adhy |e author |
| 700 | 1 | 0 | |a DJASTUTI, Indi |e author |
| 245 | 0 | 0 | |a ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Kasus Pada Waroeng Bamboe di Tembalang) |
| 260 | |c 2015-06-01. | ||
| 500 | |a http://eprints.undip.ac.id/46503/1/16_PRASETYO.pdf | ||
| 520 | |a A venture business especially in the field of culinary must issue the products should adapt to the needs and desires of consumers . So the products can compete in the market ,making consumers have many choices of products before making a decision to buy a product that is offered . If consumers have a choice between making a purchase and do not make a purchase or option to use the time , the consumer is in a position to take a decision . Consumer decision may be influenced by several variables , this study analyzed the quality of products , quality of service , price , and location . The population in this study is that consumers who buy a product that is offered at Waroeng Bamboo Tembalang , Semarang . The sample in this study was 100 consumers. The sampling technique in this study was done by using Non Probability Sampling with incidental sampling technique , the sampling technique by coincidence , that anyone who happened to meet with researchers and considered fit to be the source of the data will be sampled this study . Methods of data collection using kuesioner.Teknik analysis used is quantitative data analysis methods. Analyss results using multiple regression showed that : Product quality proven influence on purchasing decisions . Quality of Service proven influence on purchasing decisions . Price shown to influence the purchasing decision , and location proved to influence the purchase decision . | ||
| 690 | |a H Social Sciences (General) | ||
| 655 | 7 | |a Thesis |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n http://eprints.undip.ac.id/46503/ | |
| 856 | 4 | 1 | |u http://eprints.undip.ac.id/46503/ |