UPAYA MENINGKATKAN KINERJA PEMASARAN MELALUI ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN DENGAN INOVASI SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Usaha Mikro Kecil dan Menengah Kota Semarang)
Micro, Small and Medium Enterprises (MSMEs) have an important role for the growth of the national economy. In the first quarter of 2014, the number of MSMEs in Central Java increased, reaching 53.951 business units. However, in line with the increasing number of MSMEs and increasing turnover generat...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-05-05.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46552/ |
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http://eprints.undip.ac.id/46552/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |