ANALISIS PERSEPSI KUALITAS SIARAN, FORMAT SIARAN TERHADAP BRAND AWARENESS DAN TERHADAP LOYALITAS PENDENGAR (STUDI KASUS RADIO PRAMBORS SEMARANG)

Radio One is a media that has a need to ensure that communication can spur changes in society. Competition in the radio world now has a rapid development seen many radio stations are emerging and intense competition between radio.Penelitian aims to identify and analyze the effect on the Listener Loy...

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Bibliographic Details
Main Authors: ADITTAMA, Mugi (Author), MAGNADI , Rizal Hari (Author)
Format: Academic Paper
Published: 2015-08.
Subjects:
Online Access:http://eprints.undip.ac.id/46572/
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