PENGARUH GREEN MARKETING, BRAND AWARENESS DAN ATTITUDE TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK ADES (Studi pada Masyarakat di Kota Semarang)
This study aims to analyze the influence of the green marketing, brand awareness, and attitude on purchase intention bottled water brand Ades. Data were collected in this study through questionnaire method against 100 respondents. The sampling technique used purposive sampling method, sampling techn...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-06-29.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/46780/ |
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http://eprints.undip.ac.id/46780/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |