ANALISIS PENGARUH KENYAMANAN DAN KEAMANAN TERHADAP KEPERCAYAAN DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Zysku Xena)
This study aim is to analyze the influence of convenience and website security, on Zysku Xena's customer purchase decision using trust as an intervening variable. In this study there are 4 variables, 12 indicators, and 5 hypothesis. Sample used on this study are 181 respondents. The survey resu...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-09-30.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/47130/ |
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http://eprints.undip.ac.id/47130/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |