ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI WORDS OF MOUTH (STUDI EMPIRIK PADA PELANGGAN KENTUCKY FRIED CHICKEN DI SEMARANG)
The increasing competition in all of business industry areas are affecting the fast food restaurant business. Although Kentucky Fried Chicken (KFC) is marked a fast-food restaurant market leader, based on survey data from SWA business magazine, in 2012 KFC's words of mouth which have declined....
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2012.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/47696/ |
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http://eprints.undip.ac.id/47696/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |