ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MC DONALD'S DI KOTA SEMARANG

The objectives of the study is to analyze the factor influence towards the loyalty of customers of Mc Donald in the study area. This research was conducted in all Mc Donald outlets ini Semarang municipality. The method of purposive sampling was employed to with drawn of. The data were analyze using...

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Main Authors: FITRIYANA, Fitriyana (Author), Susilowati, Indah (Author), YOESTINI, Yoestini (Author)
Format: Academic Paper
Published: 2012.
Subjects:
Online Access:http://eprints.undip.ac.id/47706/
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http://eprints.undip.ac.id/47706/

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