ANALISIS PENGARUH BRAND COMMUNITY TERHADAP WORD OF MOUTH PADA BLACK MOTOR COMMUNITY
When the customers want to be assumed as fully individuals, the marketer must be humanist in marketing. The system needed is marketing strategy called New Wave Marketing. Promotion focuses on event as the primary power, that is involving public directly in that event (brand activation), that enhance...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2012.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/47734/ |
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http://eprints.undip.ac.id/47734/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |