ANALISIS PENGARUH BRAND COMMUNITY TERHADAP WORD OF MOUTH PADA BLACK MOTOR COMMUNITY

When the customers want to be assumed as fully individuals, the marketer must be humanist in marketing. The system needed is marketing strategy called New Wave Marketing. Promotion focuses on event as the primary power, that is involving public directly in that event (brand activation), that enhance...

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主要な著者: UTOMO, Nathashia Widhiyanti (著者), Sufian, Syuhada (著者), MUDIANTONO, Mudiantono (著者)
フォーマット: Academic Paper
出版事項: 2012.
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オンライン・アクセス:http://eprints.undip.ac.id/47734/
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http://eprints.undip.ac.id/47734/

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