ANALISIS PENGARUH EFEKTIVITAS IKLAN DAN KUALITAS PELAYANAN TERHADAP REPUTASI DAN KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT WOM Studi Kasus pada Pelanggan Telepon Rumah PT Telkom Semarang
This study aimed to analyze the effects from advertising and service quality towards reputation and customer's satisfaction and its influence on WOM intentions from Telkom phone's customers. The variables used in this study are advertising and services quality as independent variables, the...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/47777/ |
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Internet
http://eprints.undip.ac.id/47777/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |