ANALISIS PENGARUH MUTU PRODUK, KESESUAIAN HARGA DENGAN MANFAAT, DAN VARIASI PRODUK TERHADAP KEPUASAN PELANGGAN Studi pada Perusahaan Teh Sosro di Kota Semarang

The purpose of this research was to test the influences of product quality, price and product variation toward customer satisfaction. The usage of these variables was able to solve the arising problem within Teh Sosro. The problem in this research was the overlimit numbers of critics that received b...

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Main Authors: SOLINAR, Suryo (Author), SANTOSA, Purbayu Budi (Author), Sutopo, Sutopo (Author)
Format: Academic Paper
Published: 2012.
Subjects:
Online Access:http://eprints.undip.ac.id/47795/
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http://eprints.undip.ac.id/47795/

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