ANALISA BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PUPUK UREA PT PUSRI PALEMBANG
The study is to investigate about the impact of brand awareness, brand assosiation, perceived quality and brand loyalty on purchase intention The purpose of this study was to determine the effect of the three independent variables on customer satisfaction. This research was conducted with a question...
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| Format: | Academic Paper |
| Published: |
2013.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48069/ |
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http://eprints.undip.ac.id/48069/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |