ANALISIS PENGARUH PROMOSI, HARGA, DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) KARTU SELULER DI STIE TOTALWIN SEMARANG
Brand Switching is the time when a customer or a group of customerchange their loyalty from one brand of product to another. Population of this research is SIM Card User in Totalwin Semarang. Sixty eight are chosen as sample are fixed as purposive sampling. Data are analyzed using SPSS program. Data...
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| Format: | Academic Paper |
| Published: |
2013.
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| Online Access: | http://eprints.undip.ac.id/48117/ |
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http://eprints.undip.ac.id/48117/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |