MEMBANGUN MINAT BELI SABUN PEMBERSIH MUKA MEREK POND'S (Studi Empiris di Kota Semarang)
The purpose of this study is to explore theoretical model on research gap about of endorser credibility influence of consumer buying interest. The measuring variables are endorser credibility, effectiveness of the message, appeal of the story board and brand awareness, then effect the buying interes...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2013.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48120/ |
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Internet
http://eprints.undip.ac.id/48120/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |