ANALYSIS OF FACTORS AFFECTING CONSUMER PURCHASE DECISION OF MUSTIKA PLAMONGAN ELOK SEMARANG RESIDENTIAL AREA

There is an urgency in the house needed in Central Java, especially Semarang, in line with the increase of population growth in Semarang. The problem in this study is the decline in consumer purchasing decisions in the area of housing Mustika Plamongan Elok, while in the surrounding housing has incr...

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Bibliographic Details
Main Author: MARISA, Nisa (Author)
Format: Academic Paper
Published: 2013.
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Online Access:http://eprints.undip.ac.id/48121/
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