ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH PT. BANK MANDIRI (PERSERO) TBK
This research is done based on phenomena that occured because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customers satisfaction that decrease in banking industry, impacting number...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2013.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48123/ |
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Internet
http://eprints.undip.ac.id/48123/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |