ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH PT. BANK MANDIRI (PERSERO) TBK

This research is done based on phenomena that occured because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customers satisfaction that decrease in banking industry, impacting number...

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Detalhes bibliográficos
Main Authors: JELITA, Ronarata Novarina (Author), WIDIYANTO, Ibnu (Author), RAHARDJO, Susilo Toto (Author)
Formato: Academic Paper
Publicado em: 2013.
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Acesso em linha:http://eprints.undip.ac.id/48123/
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