STUDI TENTANG KUALITAS HUBUNGAN JANGKA PANJANG UNTUK MENINGKATKAN KINERJA PEMASARAN (STUDI PADA AGEN CV. GARUDA)

This research was to answer research problem how to improve marketing performance through long-term relationship qualityin CV. Garuda and it agencies which analyze factors suspected, i.e.: trust, commitment, andsatisfaction. This research use 109 agencies of CV. Garuda. Data analysis tools used in t...

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Main Authors: UTOMO, Siswanto (Author), WIDIYANTO, Ibnu (Author), Khasanah, Imroatul (Author)
Format: Academic Paper
Published: 2013.
Subjects:
Online Access:http://eprints.undip.ac.id/48138/
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http://eprints.undip.ac.id/48138/

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