ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERPINDAHAN MEREK DENGAN REFERENCE GROUP SEBAGAI VARIABEL MODERATING (Studi kasus pada pengguna provider Indosat M3 di Kota Semarang)
Samples of this study are the ones who are still using Indosat IM3 and use other providers in the area of Semarang with the number of respondents is 150 people. Techniques analyzed using Structural Equation Modeling (SEM) with WarpPLS program version 2.0. The data has been tested using validity to t...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2013.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48155/ |
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http://eprints.undip.ac.id/48155/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |