PENGARUH BRAND AWARENESS, PERCEIVED OF SERVICE, TERHADAP BRAND PREFERENCE DALAM MENINGKATKAN MINAT MENABUNG KEMBALI (Studi pada Tabungan Bima pada Bank Pembangunan Daerah Jawa Tengah Cabang Magelang)
The purpose of this research is to test the influences of brand awareness and perceived of value on brand preference to increase resaving intention. Using these variables, the usage of these variables are able to solve the arising problem within Bank Jateng Magelang branches. The samples size of thi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Academic Paper |
| Published: |
2015.
|
| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48302/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://eprints.undip.ac.id/48302/3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |