PENGARUH BRAND AWARENESS, PERCEIVED OF SERVICE, TERHADAP BRAND PREFERENCE DALAM MENINGKATKAN MINAT MENABUNG KEMBALI (Studi pada Tabungan Bima pada Bank Pembangunan Daerah Jawa Tengah Cabang Magelang)
The purpose of this research is to test the influences of brand awareness and perceived of value on brand preference to increase resaving intention. Using these variables, the usage of these variables are able to solve the arising problem within Bank Jateng Magelang branches. The samples size of thi...
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| Hoofdauteurs: | , , |
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| Formaat: | Academic Paper |
| Gepubliceerd in: |
2015.
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| Onderwerpen: | |
| Online toegang: | http://eprints.undip.ac.id/48302/ |
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Internet
http://eprints.undip.ac.id/48302/3rd Floor Main Library
| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |